You’ve probably heard about UI/UX. UI means user interface, and UX is short for user experience. But don’t worry, I won’t get too technical here. I’ll just help you understand the basics of design.

Many clients have approached us, wondering about our approach to design. Our quick answer is that design should be practical, simple, and functional. Anything more than these three principles becomes unnecessary. If you are looking for something more in depth, I suggest you to skip this article. I am sharing what I know so far about design and my experience working with more than 100 clients.

Simple?

“Simple” is a word that can be intimidating for our designers. It’s tricky because simplicity isn’t always straightforward. When we say “basic,” it’s closely linked to simplicity. We ensure that buttons and certain functions are logical for the users. We consider where a user’s finger naturally goes when using an app, or where their eyes usually go when taking action on a website. Once a designer grasps how humans interact with devices, we can concentrate on creating a straightforward design for human interaction.

We ensure that buttons and certain fun