How to get your business found online
In this modern day of doing business, everyone wants to be found online. Why so? 93% of consumers are searching for business information online. Before a prospect makes a decision, usually they will go online to find more information about who they will be doing business with.
To appear on the top ranking of google you will need to put a bit of effort.
SEO Keyword Search
What is a keyword? If you sell tudung through your website your keyword would be tudung, islamic wear, womens wear and I think you get the idea. Put yourself in the position of the consumer. What would they be typing on google? One of the best tools for your to search for keywords is to use Googl Trends: https://trends.google.com/trends/ This will help you to nail down the keyword that you want to use for your business.
Content, Content, Content
Like it or not you have to create content. Indeed we live in a region where most people don’t read however content is not just blog post, it can be video, photos, infographics, social media posts and more. Remember to integrate your keywords along with your content. Creating content adds value to your business. When it adds value to your business, it adds confidence and trust to your customers. For businesses to grow, they need actively produce content to attract new markets.
Some of us are lazy. Just admit it BUT by being lazy won’t get you anywhere. You need to aggressively improve your search ranking if you want to be found. Another effective way for you to boost your search ranking is by installing an SEO plugin or software onto your website. If you are using a website platform such as WordPress you can easily use Yoast SEO plugin https://yoast.com/wordpress/plugins/seo/ just by installing and activating the plugin online. Just fill in a couple of information and insert your preferred keywords. Then let it do the work for you. Remember to be on top of google search ranking, it takes a lot of work. It requires you to have valuable content, easy call to action method and clear message.
As we live in the modern world, data plays a big role. Never ever forget to analyze your data. Being online enables you to get insight of your website performance. Check where your visitors are coming from, check how your keywords are doing, check how much you are spending to get one click. Keep on checking and keep on improving your strategy.
As you actively improve your ranking on google or other search platform, keep in mind to constantly improve and provide quality and valuable content. Consumers are constantly searching for new information. A business without a website will most likely to get any new business.